Gone are the days of keyword-stuffed web pages reaching the top of competitive search results and remaining there. A site is more likely to be penalised for over-optimisation than to realise any benefit; the use of natural and organic content is encouraged by Google and other search engines.
However, this doesn’t mean that you should ignore keywords altogether. Content should read naturally but still incorporate researched keywords and semantically or topically related keywords.
Well optimised content will help improve your search engine rankings when used as part of an ongoing SEO plan. A professional web content writer will write optimised content, but they will also ensure that it is set up to convert visitors to customers.
Whether you manage an affiliate site or are responsible for driving sales through your corporate site, WildShark’s web content copywriters can produce copy that converts. Contact us today to see how our skilled content writers can help your business.
Traditionally, copywriting has been used to create direct mail, taglines, and other sales copy. Web copywriting employs many of the same principles, but applies them to web-based sales copy.
It is used to identify the needs of your customers and clients, to highlight how you can meet those needs, and to relay the specific benefits of using your products or services. It is also used to answer questions and queries, reducing the time you have to spend on phone calls and answering emails. It can also improve customer retention and word-of-mouth marketing.
From on-page web content to guest blog copy, press releases, and even e-books, WildShark’s experienced content writers can craft compelling content that’s designed to convert. We thoroughly research your topic and your business, write high quality content, and proofread and edit to ensure that you receive content that you can be proud of. We can adopt your brand’s voice, work to tight deadlines, and incorporate content writing into a monthly SEO or content marketing plan.
Using our professional content writing services means that you can concentrate your time and effort on the core processes of running your business. Spend time networking, servicing client contracts, and looking for new business opportunities while we create compelling content for your website and online assets.
We become experts in your industry, in your business, and in the products and services that you offer, in order to write the best quality content.
WildShark copywriters provide high quality content that converts and drives traffic. We can incorporate it into a monthly SEO package or create it as part of a content marketing plan that is designed to improve your brand exposure as well as conversion rates.
Contact us today to discuss how we can help promote your brand.